Almost everyone is a fan of something—whether it’s a band, a film, or (ideally) your product. But how exactly are fans tapping into AI?

Join Susan Kresnicka (Founder and President at KR&I) and Karis Eklund (Research Manager at KR&I) as they share findings from a recent Dscout study exploring how fandom and AI intersect.

Tune in to hear their takeaways—and what your team should keep in mind when building new AI offerings for your customers.

In the session they discuss..

• A deep dive into how real people are using AI in their day-to-day
• Tips for conducting rich, foundational customer research in Dscout
• Strategies for building fan-approved products
• and so much more!