Inside the guide, we walk through what capabilities to look for in an UXR tool to ensure your provider can support you throughout the entire research process.
Read through must-haves and red flags to watch out for when reviewing areas of consideration including...
- Recruitment and fielding
- Management and analysis
- Collaboration and shareouts
- Support and security
We'll highlight key questions to ask throughout including...
- Does the platform have it's own panel? How are participants vetted?
- Can I do research in a short time frame? (Hours, not days)
- How are incentives processed?
- What analysis capabilities are available? (Transcription, tagging, AI features)
- What seat types are available? Is this easy for my team to use/access?
“The cost of inaction related to designing product experiences could be as much as a 10% loss in revenue growth potential.”
The McKinsey & Company Quarterly, “The Business Value of Design”