User research is a must for product success, but organizations often struggle to gather in-depth, accurate customer insights. Whether it’s due to tight timelines, recruiting constraints, or lack of tooling, inadequate insights cause uncertainty and can quickly lead to missed business opportunities. 

To understand how Dscout helps teams overcome these challenges, we commissioned Forrester Consulting on a Total Economic Impact™ (TEI) Study. The goal was to explore the ROI and real-world value our platform delivers.

Forrester interviewed four decision-makers who use Dscout to dig into the platform’s benefits, costs, and potential impact.

Here’s what they found…

Forrester found that a composite organization (based on extensive interviews with four of our customers) experienced benefits of $2.6 million over three years versus costs of $615,000. Adding up to a net present value (NPV) of $2.0 million and an ROI of 320%. 

Whoa! Let’s unpack it further…

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5 key benefits of using Dscout identified by Forrester

Before Dscout, teams juggled multiple research tools or legacy solutions that could not keep up with modern teams, but the lack of integration slowed them down and limited what they could learn. They often had to outsource research, driving up costs and creating delays.

After switching to Dscout, interviewees saw faster workflows, stronger insights, and deeper organizational empathy—all contributing to better product decisions.

With Dscout, interviewees were able to…

1. Save $918K by cutting failed ideas early.

With timely, reliable input from real users, teams were able to spot weak product ideas before launch—reducing wasted development costs and halting bad investments earlier.

2. See $406K in added profit from faster time to market.

Dscout’s automation and smarter workflows helped teams uncover insights quicker and cut down on rework—allowing them to launch new products weeks earlier and capture more early revenue.

3. Gain $350K by improving product/market fit.

Access to in-depth, user-driven research led to stronger alignment between what users want and what teams build—resulting in more successful product launches and greater impact in-market.

4. Save $471K through increased team productivity.

Researchers, designers, and product managers used Dscout to streamline manual tasks and focus their time on higher-impact work—making the most of every research hour.

5. Save $436K by eliminating legacy tools and outside vendors.

By replacing old UX tools and reducing reliance on third-party research firms, teams used Dscout for both day-to-day and exploratory research—consolidating spend and expanding capability.

“I don’t find myself having to constantly switch between different platforms too much anymore, and I really can do everything from screening, recruiting, collecting, and analyzing data to creating clips and playlists for reporting, all within the Dscout platform.”

Senior manager of research, education

Beyond the numbers: Additional benefits of using Dscout

While the financial outcomes are clear, the teams interviewed also saw meaningful, culture-shifting benefits that are harder to measure, including…

1. Greater access to research across teams

Dscout’s intuitive interface and research support empower more team members—beyond just researchers—to engage directly with users. This builds empathy, encourages curiosity, and makes it easier for product, design, and marketing teams to get fast feedback.

2. Faster decisions, stronger alignment

With quicker access to insights and more flexibility in research types, teams across the business are able to align faster, make decisions with confidence, and reduce friction between stakeholder groups.

3. Stronger reputation for research orgs

The ability to run rich, human-centered studies—like diary missions and video storytelling—helps elevate the research function. Business units see more value, leading to increased trust, visibility, and influence for research teams.

Long story short, according to the Forrester Total Economic Impact™ study, Dscout helped real customers build smarter, faster, and with more confidence. By stopping weak ideas early, speeding up launches, improving product/market fit, boosting team efficiency, and replacing outdated tools, Dscout delivered $2.0M in value.

But the impact goes beyond the numbers. Dscout helped research reach more of the right people—so teams can move with empathy, make better decisions, and build stronger connections with the folks they’re building for.

Whether you're looking to stretch your research further or spark bigger change, Dscout helps make it happen.

“If our researchers didn’t have Dscout, they would be hindered from where they are today. And they would also be more frustrated with the research tools that they had.”

Director, product design, financial services