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The Total Economic Impact™ of Dscout

July 30, 2025

overview

Forrester released The Total Economic Impact™ of Dscout and showed how organizations unlock faster insights, stronger product-market fit, and increased research efficiency.

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The Total Economic Impact™ of Dscout

July 30, 2025

Overview

Forrester released The Total Economic Impact™ of Dscout and showed how organizations unlock faster insights, stronger product-market fit, and increased research efficiency.

Contributors
No items found.

Getting fast, reliable insights isn’t easy. Limited access, biased data, and tight timelines can slow you down. That’s where Dscout changes the game.

To explore the ROI and real-world value our platform delivers, we commissioned Forrester Consulting on a Total Economic Impact™ (TEI) Study with three Dscout customers. To tease what they found...

$2.0M in net present value.

What you’ll find inside the study

Monetary gains from using Dscout

Explore how the composite Dscout customer (four interviewees total) gained...

  • $406K from faster time to market
  • $350K by improving product/market fit

See how the composite customer also saved...

  • $918K from cutting failed ideas early
  • $471K by increasing team productivity
  • $436K by eliminating legacy tools and outside vendors

Value beyond the numbers

Customers interviewed also saw meaningful, culture-shifting benefits that are harder to measure, including…

  • Greater access to research across teams
  • Faster decisions, stronger alignment
  • Stronger reputation for research orgs

Examples of how Dscout helped overcome industry challenges

Before Dscout the teams interviewed dealt with...

  • Tight timelines
  • Recruiting constraints
  • Lack of tooling

The study highlights how Dscout helped teams directly overcome these challenges.

"If our researchers didn’t have Dscout, they would be hindered from where they are today. And they would also be more frustrated with the research tools that they had."

Director, product design, financial services

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