September 24, 2024
November 20, 2024
During his presentation, Ricardo showcases how technology has evolved and why change is an exciting opportunity to build the future we want to live in.
There are more tried-and-true ways to test future products than you may think, from uncovering users’ goals and mental models to learning about tools they currently use.
Jun 30, 2025
Taking actions like looking through existing data, mapping the customer journey, and identifying high cognitive load can set you on the right track.
We share the eight steps to run a concept test, from setting your objectives to doing a dry run and synthesizing data.
Once you’ve done the groundwork to develop a critical lens towards using AI, it’s time to apply it to your research. Here are some helpful ways to start.
Jun 25, 2025