People Nerds

Bringing AI into UX Research: Frameworks, Tools, and Tactics

July 30, 2025

overview

Learn how to integrate AI into your research process with intention (and without losing the human touch) from Rose Beverly, Senior Staff UX AI Researcher at PayPal.

Contributors

Rose Beverly

Senior Staff UX AI Researcher at PayPal

Colleen Pate

Senior Customer and Community Marketing Manager @ Dscout

Bringing AI into UX Research: Frameworks, Tools, and Tactics

July 30, 2025

Overview

Learn how to integrate AI into your research process with intention (and without losing the human touch) from Rose Beverly, Senior Staff UX AI Researcher at PayPal.

Contributors

Rose Beverly

Senior Staff UX AI Researcher at PayPal

Colleen Pate

Senior Customer and Community Marketing Manager @ Dscout

AI is quickly becoming a powerful ally in the UX research workflow. But where does it actually fit in—and how can you use it without losing the human side of your practice? Rose Beverly, Senior Staff UX AI Researcher at PayPal breaks down how to integrate AI into your research process with intention.

In the session we'll cover...

  • A flexible framework for using AI across different phases of the research journey
  • Where automation can streamline your work—and where human judgment still matters most
  • Tips for staying hands-on with data while collaborating with language models
  • What to look for in your AI toolkit (including how Dscout can help)
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