GenAI is reshaping design and research. Are you ready?

Hear from Julie Norvaisas (Dscout), Gordon Ching (DXC), JM Downey (AT&T), and Dave Brown (AWS) as they explore how GenAI is changing the way teams discover, imagine, and lead.

In the webinar, the team discusses...

• Why AI is pushing research and design further upstream—and what that means for your role.
• How teams are using GenAI to eliminate grunt work and amplify creativity, connection, and strategic thinking.
• Learn how executives are adapting (and provoking) change to future-proof their orgs in an AI-first world.

Plus, they walk through our recent collaboration, the 2025 AI Shift Report, grab your copy below!