Exploratory research is typically conducted when little is known about a topic, or when a problem needs to be defined more clearly.

Unlike evaluative research, exploratory research aims to explore a topic, issue, or problem to gain a better understanding and identify potential areas for further investigation.

This resource will help you better define the topic you want to study, map out your process, and secure much-needed buy-in.

Inside this guide you’ll to learn how to…

✔Identify the topic you want to study

Discover how to ask the right questions to understand what the problem/topic is and what you’re solving so that you have a clear path forward.

✔Define specific goals

Get the tools to effectively set goals for your project. Now is the time to be particular about what you want to research.

✔Map out your process

Uncover how to craft a study map to show stakeholders what the plan is. This is key if you want to get stakeholder buy-in.

✔Negotiate and pivot

Dig into these tips for staying flexible and nimble. Company goals and budgets are often shifting, so be ready to make adjustments to your plan.