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on-demand

Webinar: Why Good Design is

Good for Business

Driving Impact with Ashton Snook

Good design isn’t just about aesthetics—it’s a key business accelerator. Thoughtful, research-driven design decisions can drive revenue, improve retention, and optimize costs. But how do you prove that value?

In this on-demand session, Ashton Snook, Head of Design & Research at Vodafone, explores how design is shaping business success and why investing in quality research is more important than ever.

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April 22 | 11:00 AM ET / 4:00 PM BST

Webinar: Why Good Design is

Good for Business

Driving Impact with Ashton Snook

Good design isn’t just about aesthetics—it’s a key business accelerator. Thoughtful, research-driven design decisions can drive revenue, improve retention, and optimize costs. But how do you prove that value?

Join us for an exclusive conversation with Ashton Snook, Head of Design & Research at Vodafone, as we explore how design is shaping business success and why investing in quality research is more important than ever.

Access the on-demand webinar!

Details

In this session,

you will...

See design’s evolution into a strategic business driver

Explore how organizations are leveraging design to create competitive advantages.

Learn from real-world impact: Vodafone’s transformation story

Discover how Vodafone has embedded design and research into its strategy to drive meaningful business results.

Connect design to revenue, retention, and cost efficiency

Understand how great design directly impacts key business metrics—and how to make the case for investment.

Get practical frameworks for proving design’s value

Take away actionable strategies to measure and communicate the business impact of design and research

Meet

our speakers

Ashton Snook

Head of Design and Research
@ Vodafone

Colleen Pate

Senior Customer and Community Marketing Manager
@ Dscout

Fair and equitable pay

We’re committed to fair, equitable pay for all Dscouters. Our clear compensation framework and regular pay equity audits ensure your compensation reflects your experience and performance—not your identity.

Get feedback on demand

Through the define and design phases, continuously leverage user input to adjust and improve the product before you build.

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Access the on-demand webinar

Why Good Design is Good for Business

Don’t miss this chance to learn from an industry leader about the power of design in driving business outcomes.