Present early-stage designs and ideas to see if they resonate, make sense, and have potential before investing in development.

See how real-users behave in their natural environments–in their own homes, in a store, or anywhere they can bring their phone.

Build multiple research activities—like product tours, customer deep dives, and reflections—into a single study across mobile and web.

Go beyond standard survey questions; use card sort, open ends, video, and picture data for deeper insights—at scale.

Schedule or upload moderated interviews, invite hidden observers, process incentives, upload stimuli, and manage NDAs in one place.

Evaluate information architecture, navigation, and groupings to build intuitive structures, labels, and pathways—use open, closed, or hybrid sorting.

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