Live Webinar | wednesday, APRIL 29 | 11AM ET / 8AM PT

From Insight to Impact:

Research for the Next Generation of Shoppers

When shopping behaviors shift, research can’t stay static. As a new generation reshapes how people discover, evaluate, and buy, teams face a bigger challenge: how do you turn changing behaviors into clear direction and real impact?

In this session, we’ll explore how research can move beyond reporting insights to actively shaping strategy. By building trust with stakeholders and embedding research into decision-making, teams can make smarter bets and stay aligned with what customers actually want.

Join Rosanna Volis, Director Experience Design at Foot Locker and Kate Lackie, Sr. UX Researcher at Foot Locker as they share how they’ve evolved their approach with Dscout by turning research into a proactive driver of better decisions, stronger experiences, and long-term impact.

‍

Live Webinar | wednesday, APRIL 29 | 11AM ET / 8AM PT

From Insight to Impact:

Research for the Next Generation of Shoppers

When shopping behaviors shift, research can’t stay static. As a new generation reshapes how people discover, evaluate, and buy, teams face a bigger challenge: how do you turn changing behaviors into clear direction and real impact?

In this session, we’ll explore how research can move beyond reporting insights to actively shaping strategy. By building trust with stakeholders and embedding research into decision-making, teams can make smarter bets and stay aligned with what customers actually want.

Join Rosanna Volis, Director Experience Design at Foot Locker and Kate Lackie, Sr. UX Researcher at Foot Locker as they share how they’ve evolved their approach with Dscout by turning research into a proactive driver of better decisions, stronger experiences, and long-term impact.

‍

Register now!

During this session,

you'll learn how to:

Find the right participants

Reach the right audience and uncover deeper insights, including how the team engaged Gen Z shoppers and used video screeners

Make research strategic

Shift research from reactive support to a driver of strategy through shared goals, visibility, and alignment

Guide product decisions

Turn early exploration into clear product direction by informing roadmap decisions

Bring stakeholders into the work

Make research more collaborative through live observation, key moment tagging, and active stakeholder participation

You’ll hear from:

Kate

Lackie

Senior UX Researcher
@ Foot Locker

Rosanna

Volis

Director of Experience Design
@ Foot Locker

Colleen

Pate

Senior Customer & Community Marketing Manager @ Dscout

Gordon

Ching

Founder and CEO
@ Design Executive Council

Live webinar

See what’s next for research with Dscout

Can’t make it? Register and we’ll send you a copy of the recording.