Implementing a continuous discovery practice really puts your users’ insights front and center on a rolling basis.
By getting regular feedback and keeping your pulse on user sentiment, you’ll have the capability to set your product or service apart from competitors.
Make an effort to bring interdepartmental leaders into the fold and share what impact it will have over time.
Take a look at what’s working and what isn’t, then come up with solutions for improvement.
Consider alternative opinions and perceptions from users that could enhance your insights.
Implementing continuous discovery isn’t done overnight. It’s okay to start small and iterate.