Unlike other recent technologies, GenAI is an unknown variable without a guaranteed particular outcome. We still don't fully understand its implications, or what future models will look like. Understanding this is the first step to engaging with GenAI.
Learn how to keep organizations accountable and explore use cases that are effective and consider ethics.
Figure out how to explore the tools available, conduct foundational and exploratory research, and assess the risks.
Think about how to measure success while maintaining brand trust overall—because the old metrics for product success just won't cut it anymore.
How do you keep GenAI feeling useful and friendly without being creepy or invasive? Thinking about what boundaries and sensitivity look like are crucial.