Secure the budget

you need

Exploratory research is a useful tool that can bring focus to topics and problems relevant to your organization that need further investigation.

‍

This resource will help you better define the topics you want to study, map out your process, and secure much-needed buy-in.

‍

Inside this guide

you’ll to learn how to…

Identify the topic you want to study

Discover how to ask the right questions to understand what the problem/topic is and what you’re solving so that you have a clear path forward.

Define specific goals

Get the tools to effectively set goals for your project. Now is the time to be particular about what you want to research.

Map out your process

Uncover how to craft a study map to show stakeholders what the plan is. This is key if you want to get stakeholder buy-in.

Negotiate and pivot

Dig into these tips for staying flexible and nimble. Company goals and budgets are often shifting, so be ready to make adjustments to your plan.

Now the value of research is actually less something that we have to fight for, but now something that is expected. If we do not have qualitative data—if we don't have customers saying that we are resolving a real customer need or a problem—our leaders are not happy.

Greg Marinelli

Executive Director of UX Research