Buyer’s Guide: How to Choose the Right Research Platform

Confidently shop for the right

research tool

Find a partner that helps you keep research moving, rally your organization, and drive real impact.

‍
In this guide, we break down the key differences between platforms, questions to ask, key features/components to look out for, and more.

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Buyer’s Guide: How to Choose the Right Research Platform

Confidently shop for the right

research tool

Find a partner that helps you keep research moving, rally your organization, and drive real impact.

‍
In this guide, we break down the key differences between platforms, questions to ask, key features/components to look out for, and more.

Grab the guide and 30 questions to ask potential tool providers

What you'll

find inside

Navigating the research tool landscape

There are a lot of providers out there, which one does your team actually need?

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This guide will help you identify the right type of tool for your organization's immediate needs and future goals.

What to look for in a platform

We break down the top factors to evaluate as you're exploring vendors including:

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  • Participants and recruiting
  • Methods offered
  • Analysis capabilities
  • Collaboration and sharing
  • Ease of use
  • Privacy and security
  • and more.

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Key questions to ask

From recruitment all the way to privacy and security needs, we'll help you identify:

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  • Features that are "must haves" vs. "nice to haves"
  • Red flags to avoid
  • How scalable the tool is across the organization

Bonus resource!

To help equip you for your next demo, we also attached a quick, bookmarkable list of 30 Questions to Ask Potential Experience Research Platform Providers.

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In it, you'll find the most important questions to ask a vendor before you sign the contract.

The cost of inaction related to designing product experiences could be as much as a 10% loss in revenue growth potential.

The McKinsey Quarterly, “The Business Value of Design”

McKinsey & Company

Choose your next research platform with certainty

Use this guide and 30 must-ask vendor questions to find the right platform for your entire org.

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